SMITH+NEPHEW OXINIUM HYPE VIDEO

This hype/teaser video was used to energize internal audiences about the re-launch of OXINIUM. Made in just a few days, I worked with our VP of Marketing Services and the OXINIUM Product Manager to combine a VO, stock footage and manufacturing motion graphics to tell the story. I wanted this video to tell our story in a radically different way than most corporate videos. The goals was truly build intrigue and excitement around the allure of this amazing technology.